In 2013, when the Tank was threatened to be sold for scrap, Bruce led an effort to rescue it, running two successful Kickstarter campaigns and securing the help of town officials and hundreds of supporters. The Tank was converted into an up-to-code performance space/assembly hall with a recording studio, and the organization formed to save it, The Friends of the Tank, formed a nonprofit and hired staff for what would become The Tank Center for Sonic Arts. Under Bruce’s leadership, the Tank attained a national reputation, with an annual Solstice Festival, major concerts by Grammy-winning artists, dozens of recording sessions each year, a record label, and free Open Saturdays where anyone can come and sing, play, holler, or just listen. Just listening was Bruce’s ideal in life. Speaking of people’s reaction to the Tank’s resonance, he said, “People feel a genuine awe. They may ascribe it to the Tank, but I ascribe it to the awakening of the ears in a predominantly visual age. Our ears get so abused on a daily basis. Our modern society makes a bad offer to them. We don’t use the hearing sense the way we evolved to, as hunter-gatherers interacting with nature. In there, you feel the sound on the skin, you feel it in your gut. What people are in awe of is their own ability to hear properly.” The Tank was just one facet of Bruce’s career as a sound artist. He served as the first Director of Sound and Music for the Denver Center Theatre Company, led the Bruce Odland Big Band, and worked in independent film and theater with Peter Sellars, the Wooster Group, JoAnne Akalaitis, André Gregory and Wallace Shawn.
Bruce retired as chair of the Tank’s Board of Directors in July, 2026, assuming the title of Founder Emeritus. He is survived by his wife, his three children and their spouses, and a grandchild. A private family service will be held in Michigan, and a memorial is planned at the Tank for spring. In lieu of flowers, the family requests donations to the Tank.
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