Tuesday, July 7, 2015

Burt Shavitz

Beekeeper and entrepreneur; founder of Burt's Bees products -- via the New York Times. AKA Ingram Shavitz. The reality is that his popular success was largely due to the work of Roxanne Quimby, who monetized the whole operation and eventually bought him out in 1999 for a house worth $130,000. Shavitz remained as the public face of the company, which became a subsidiary of Clorox. The recent documentary "Burt's Buzz" by Jody Shapiro examines his life with wit and intelligence. Like anyone who becomes a brand, Shavitz's life spanned contradictions.